Rental Returns Are Holding Firm - Time To Optimise Your Property

The UK rental market remains resilient in 2025, with national yields averaging around 6.6%. Tenant demand continues to outpace supply in many areas, even as the number of available rental homes grows. For landlords, this means standing out is more important than ever.

Here are four key ways to keep your property competitive:

1. Focus on presentation
First impressions count. Simple updates like a fresh coat of paint, upgraded lighting, or modern fixtures can help attract quality tenants quickly - and justify a premium rent.

2. Get the pricing right
Setting the correct rent is critical. Pricing too high can lead to longer void periods, while undervaluing your property reduces returns. Keep an eye on local market trends and similar listings to stay competitive.

3. Know what tenants want
Today’s renters are prioritising practical features like flexible space for remote work, fast and reliable broadband, energy efficiency, and proximity to shops, transport links, and green spaces.

4. Review your strategy regularly
The rental market is dynamic. Keeping up with shifts in demand, regulation, and local trends allows you to adjust your letting strategy and stay ahead of the curve.

Staying proactive and informed is key to maximising your rental returns. Whether you manage the property yourself or use a letting service, regular reviews and smart decisions can keep your investment performing at its best.

Need help reviewing your property or rental strategy? Get in touch today to book a free lettings health check with one of our experts.